Travis Kelce Isn't Just Wearing the Fits—Now He's Designing Them. Inside His 'Feel Good' Line for American Eagle (Exclusive)
- - Travis Kelce Isn't Just Wearing the Fits—Now He's Designing Them. Inside His 'Feel Good' Line for American Eagle (Exclusive)
Catherine SantinoAugust 27, 2025 at 6:30 AM
Travis Kelce and his brand Tru Kolors teamed up with American Eagle for a limited-edition clothing collaboration
The campaign stars fellow athletes including basketball player Kiyan Anthony and Olympic gymnast Suni Lee
The AE x Tru Kolors by Travis Kelce line "merges fashion, sports and culture" featuring more than 90 pieces priced between $14.95 and $179.95
Travis Kelce is expanding his fashion empire.
The Kansas City Chiefs tight end, 35, is teaming up with American Eagle for a limited-edition product collaboration through his sportswear and lifestyle brand Tru Kolors. "More than a year in the making, AE x Tru Kolors by Travis Kelce merges fashion, sports and culture," the brand shares with PEOPLE.
“I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the 'AE x TK' collection to life,” Kelce says via press release.
He continues, “I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.”
The news of the collaboration comes one day after Kelce announced his engagement to Taylor Swift in an Internet-breaking, joint Instagram post. "Your English teacher and your gym teacher are getting married 🧨," the couple wrote in the caption.
American Eagle
Travis Kelce teams with American eagle on new clothing capsule collection.
To embody the campaign's “live to play” mindset, Kelce tapped friends and fellow athletes, including rising tennis star Anna Frey, elite basketball guard Azzi Fudd, quarterback Drew Allar, the nation’s No. 1 wide receiver recruit Jeremiah Smith, top basketball prospect Kiyan Anthony and gold medalist and world-class gymnast Suni Lee.
"Teaming up with Travis Kelce and American Eagle has been such an amazing experience!" Anthony shares in the press release. "I’ve been a fan of the AE brand for years, and even though we play different sports, I’ve always admired how Travis stays true to himself both on and off the field.
He adds, "When Travis reached out about the campaign, I was super hyped. Getting to work alongside such an incredible group of athletes has been an honor. I love fashion and have a real desire to build in the space, so it was surreal to be part of a campaign like this, especially one that’s meant to support confidence and creativity."
American Eagle
AE x Tru Kolors by Travis Kelce collection.
The collection launches in two drops — on Aug. 27 and Sept. 24 — and features more than 90 pieces priced between $14.95 and $179.95. Pieces include heavyweight, vintage-inspired tees, cricket sweaters, rugby polos and utility cargos, reimagined varsity jackets, soft chenille pieces and cashmere sets and Bespoke Graphics reflective of the world of AE x Tru Kolors by Travis Kelce.
Jennifer Foyle, president and executive creative director of American Eagle Outfitters, says that American Eagle and Kelce were "destined to collaborate."
"An iconic brand teaming up with one of the greatest athletes of our generation — that’s what I call a win,” Foyle says. “AE and Tru Kolors are rooted in optimism, self expression and confidence — and we share a passion for empowering everyone to feel like their true self when wearing our products. Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.”
Edward Zurga/Shutterstock
Travis Kelce attends 'The Kingdom' screening in Kansas City on Aug. 24, 2025.
Kelce's new collection and campaign comes one month after American Eagle ambassador Sydney Sweeney's much talked about ad for the retailer, which sparked debate for its tagline "Sydney Sweeney Has Great Jeans.” The brand stood by the messaging behind the campaign spot, addressing the social media discourse with the following statement: "'Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone."
Kelce has cemented his status as the NFL's resident fashion hype beast, known for turning his game-day tunnel walk outfits into runway moments. He loves labels, prints and bold colors, and doesn't shy away from a fashion risk. His latest collaboration with American Eagle allows him to bring a touch of that bold personal style to the masses.
Now we can't wait for his fiancée Taylor Swift to be repping the brand in the stands at Arrowhead Stadium this season.
on People
Source: “AOL AOL Entertainment”
